Citron :: About
Citron is a brand design studio led by Jennifer James Wright out of Austin, Texas. Founded upon the simple notion that design is best used for good, we collaboratively work with clients to bring forth positive change. Whether it’s giving visual voice to cannabis activists through editorial design, creating coffee packaging to have a smaller environmental footprint, or simply using our craft in support of fellow artists, design is undoubtably a powerful tool to make small differences around us.
Wright brings over a decade of experience in the creative industry with a background spanning traditional advertising with Wieden+Kennedy to publishing with Kinfolk to brand design with FÖDA. It’s through this diverse, design-forward history and a rich network of fellow creatives to draw from that Citron creates meaningful, imaginative work on behalf of clients.
Words from Others
"Jennifer took on one of the most personal and daunting tasks of fully rebranding Voilà and turned it into a therapeutic and life-giving process. She confidently and empathically guided us towards a visual identity that has since been widely recognized and feels so true and honest to who we are as a brand. She is a creative powerhouse that I could trust on any project, and I can’t wait to work with her on many more in the future."
Founder, Voilà Coffee
“Working with Citron is an absolute delight. Jennifer’s creativity is endless, matched with tremendous attention to detail and professionalism. Her work is sensitive, playful and fresh; our design journeys from ideation to final results are always seamless and satisfying.”
Editor in Chief & Creative Director, Broccoli
Interactive and Website Design
Half Court Studio
Leigh Patterson, LUCCA
Art Institute of Chicago
Enjoy the Weather
Wieden + Kennedy
:: Currently working on ::
A BETTER SOURCE
As a studio deeply committed to sustainability, Citron concepted, built, and launched A Better Source, a free and public directory of environmentally conscious resources for planet-loving designers and businesses. The project launched in November 2019 and continues to help businesses around the world create more responsibly under Citron’s leadership.
→ Visit abettersource.org
→ Follow @a_better_source
Broccoli is the international magazine for cannabis lovers. Created by women who love weed, Broccoli presents a new perspective on cannabis culture. The triannual publication has been recognized by The New York Times, Vogue, MoMA, and others.
As part of Broccoli’s editorial team, Citron oversees the editorial and brand design needs for the publication and its special projects
→ Learn more at broccolimag.com and @broccoli_mag